BETTER LUCK NEXT TIME

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Jamaican born pop singer Sean Kingston premiered the new video for his single, " Letting Go (Dutty Love)" featuring none other than rapper, Nicki Minaj.

The track is mediocre at best and attempts to incorporate a Caribbean vibe. Kingston hails from Jamaica but has strayed away from his reggae and dance hall roots to create pop music that is mass consumed by the mainstream.

The song itself fails at embodying an authentic Jamaican essence because it is cliche and predictable. It was filmed in the streets of Jamaica and looks like a bad passa passa taping. There are horns with fire blazing out, women scantily clothed while passionately whining and grinding, and the signature choreographed scene of men dancing in unison.

Kingston seems to be trying unnecessarily hard to fuse together his two worlds. He sings the song mostly in his American accent but allows his natural Jamaican accent to peek through at various points in the tune.

Worst yet, is the inclusion of Queens rapper Nicki Minaj. While it is nice to see cultures blend and create music together it is unsettling to listen to someone poorly imitate an accent. Minaj's adlibs and verse on the track consists of her use of a fake Jamaican accent. It is both annoying and slightly disrespectful to hear her botch the accent on the song.

While Minaj does have some Caribbean roots claiming that her nationality is a blend of Trinidadian, Indo Asian, and African American lineage; it is evident on the song that she is not of authentic Jamaican origin and it was a poorly executed idea. Beyond her misuse of the Jamaican accent it is likely that her presence on the track will propel it because of her demand and appeal in the music industry today.

The tune may demand attention in time but the video is sub par and uninteresting.

Peep the video below and decide for yourself!